Why do Landlords require channel letters at my Coon Rapids, MN shopping center?
This is something that every shopping center in Minnesota & the U.S. works with, not just Coon Rapids.
Landlords are concerned about the success of their tenants as well as the appearance of their shopping center. They create a sign criteria that keeps the building looking good which will help attract more customers.
If the landlord allowed any type of sign to be installed, then the shopping center looks overcrowded and ugly. Ugly is not the look for any business.
Also, by having a sign criteria you will most likely pass the city requirements as well. Most shopping center sign criteria are more stringent than the cities.
Remember also that the city will be looking for permission from your landlord before a sign permit will be issued.
Good signing
The sign guy can be reached via email.