How do you make promotional products work?
Many folks buy some pens or cups and hope that these corporate gifts give them an increase in sales. The idea is when you give a guy a gift with your name on it, he will keep it and then buy from you again. This does work, but is there a way to get more sales from new customers?
Yes! You can use promo products to gain new clients but, it requires you to think a bit differently about how to use them. Normally you will buy a large quantity of items like pens and cups to get a better per piece price. Then it takes you 2 years to get rid of them to your clients. Try it this way. Think of the people that are in a compatible business as your own and that come into contact with your client before you do. Then, own their desk with different useful items that you give to them throughout the year.
For example; auto glass companies will give insurance agents note pads, pens, mouse pads, cups and other items he can use on his desk. These items add up over time and when the insurance agent has a client that needs glass, then guess what? That auto glass guy gets referred. Bada bing, New business.
Just because a guy doesn’t work in an office doesn’t mean you can’t own his desk. You can find items for construction workers, car offices and many other “desks”.
now, go sell something
The sign guy is the owner of signs by rsg and is a 4th generation sign maker.
