Can your Minnesota business make money during a recession?
YES!
This blog is not going to go into lengthy discussion about the economy, nor will it give you any legal advice. What I will do is tell you simply that if you want more money, you have to sell more stuff.
Now is the time to increase your marketing. Some studies have shown that during a down turn in the economy, those businesses that continue to be aggressive with their marketing will end up about 14% ahead of the competition.
Do you want to be 14% ahead of your competition?
If no, your done reading. Matter of fact, if no, your done.
If yes, then let’s see how we can get your twin cities business to grow.
The only thing I know about marketing is this; the more that people know your selling stuff, the more likely folks will buy. Certainly some “expert” will come in and explain demographics and target markets and junk like that. Sure, that’s important, but we need cash right now!
If you have a retail store that is relying on folks stopping by, then on site signs are the way to go. Your on site wall sign, channel letters or pylon sign can do a combination of only 2 things. Advertise and/or Identify. If the name of your company doesn’t tell what you sell, it is an identification sign. If your company name also tells what you sell, then it advertises.
Advertising type signs have a greater impact on the short term. Advertising type signs create an image in the minds of folks driving by stating a specific product or service. You will find that when a specific product is mentioned, your sales for that product will increase by 40%.
Another way to advertise specific products is with an electronic message center. These can have a dramatic effect on your bottom line, and I don’t mean by making it red. A message center can increase your sales by at least 4 times the cost in the first year!!!
get them to stop and buy, not just driving by.
Call me and I can send you a free report with some more information.
The sign guy lives and works near Anoka, MN and is the son of a 3rd generation sign maker.
Posted by thesignguy 