So you found my searching for truck or vehicle lettering……… what do you want to know?
Vehicle Wraps in Minnesota
A vehicle wrap is the kind of sign that is really a giant digital print that covers your car or truck. You can wrap your vehicle (truck or car) completely or partially. Below are a few samples of partial wraps………
Vehicle lettering can be a very powerful advertising tool for you and your business. Here is a list of ways to effectively use large format vehicle graphics or wraps to make mo’ money……..
- Get your name out as you drive around on your personal vehicle
- Advertise using your delivery truck or van
- Use a wrap to get noticed
- Park the company car in front of clients homes for the neighbors to see
- Park the company truck by the road in your neighborhood for your neighbors to see
- Park the company van by the road in front of your business to increase traffic ( and you don’t need a permit )
- Generate negative PR if you cause a 15 car pileup and you end up on the news
Generally speaking, the last one is probably the least effective. However, I am reminded of a sign company years ago that had a little problem……….
One day 2 sign guys were putting up a pylon sign for a new business. They decided to break for lunch and drive down the street to a local restaurant. Unfortunately, they neglected to bring the crane down before they took off. These 2 guys jump into the crane truck and proceeded to remove every power line and traffic light for 2 blocks.
When the news truck arrived to cover the black out that had occurred, these 2 intellectual giants worried about the negative publicity that was about to take place. They didn’t want their company name to appear on TV. So they quickly took off their company work shirts and stood, bare chested, in front of the TV news crew as the reporter covered the breaking news.
To their dismay, that night as they watched the evening news, they were shocked to see 2 shirtless knuckle heads standing in front of a wrecked crane truck emblazoned with the company logo on the doors and the crane itself. The very crane that had effectively removed those annoying traffic lights.
So, you see, you can have effective PR with your company truck. I just don’t recommend you try this method very much.
The sign guy
Installing signs near Minneapolis since 2003
