Signs are Marketing #2

Marketing ideas for your business

Marketing your business means money. Money is not evil. It buys us the things we need. With a little extra money, you can be benevolent. Helping others is a great use of money. But you have to get some first. That is where the success of your business comes in. In my earlier blog, I wrote about just a few ideas. Today we will look at some other creative ideas.

Planes, trains and automobiles (also trucks & vans)
Put a sign on anything that moves that you own. If you have 1 car or a fleet of trucks, GET YOUR NAME ON IT! A vehicle sign is easy and cheap advertising. An owner of a company in Elk River, MN was receiving calls the same day that we put vinyl lettering on his van. It works.

Wrapping a vehicle with signs are just added visibility for your company. Bus billboards, signs inside and outside of the mass transit system or light rail in your city.

Networking:
Not a sign, but another great way to market your business. I belong to an organization called BNI Minnesota and it brings in multiple thousands of dollars annually for my business. It is based on the premise that each person knows well about 250 people. (the average number that shows up to your wedding or funeral) You get to know people in your chapter and the next thing you know, they will refer to you the people in their contact list. I started getting referrals almost immediately.

We could go on about the many ways to promote your business, such as: balloons, banners, portable signs, flags, sidewalk signs, yard signs, window lettering the list can go on forever.

In this market, you need to keep your name in front of your customers. If you have to cut, do it somewhere else. Signs and advertising is the one expense that can make you money.

good signing

The Sign Guy is the owner of Signs by RSG located in Ramsey, Mn. He and his brother (The sign dude) are 4th generation sign makers and can be reached at 763.753.7571

The Benefit of Vehicle Wraps in MN

Minnesota vehicle wraps

Vehicle wraps are a great source of advertising if your business requires a lot of commuting.  Also, if you run a daycare or other home based business and are a soccer mom, every time you pick your kids up from practice or go to a game you could be taking that as an opportunity to advertise your business.

Any vehicle can be wrapped whether it be a truck, car, motorcycle, van, bus, and even a boat.  The profile of the vehicle may be taken into consideration.  If it’s a high profile vehicle like a sports car or a unique foreign car people are going to look at it anyway so putting a wrap on it will only add to its eye drawing ability.

Vehicle wraps can be used to carve a niche for your business in the local community giving your fleet a local appeal and recognition.  Vehicle wraps can actually have a better return on your investment than other forms of advertising like radio ads or billboards.

Just ask yourself. Are vehicle wraps right for your business?  Are they a good investment? We think they are worth the money.